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A Bit About The Founders

Deborah and Frank spent six years abroad consulting American companies on how to develop productive and sustainable workforce in the emerging market like India, Pakistan, South Asia and Central America. As a policy lawyer, and corporate communications lawyer, respectively, Deborah and Frank were uniquely equipping themselves for the digitally enhanced environment the world was heading.

As workforce development consultants they were often witness to marginalization and productivity limiters caused by disintegrated access to resources and mentorship. They designed programs and technology to successfully bridge these gaps. Upon returning to the US in 2012, they were equally disturbed by how underserved populations who could be highly productive, were allowed to fail in a resource rich country like America.

In 2016, they embarked on a proof of concept research mission where HeroBridge received its first technical grants from the National Mentor Resource Center. The findings were clear: building a human-centered media technology community for peer mentorship and career technical education (CTE) would result in reliable predictive models for sustainable, productive and employable people. Just like it did overseas. They hired a tech development team to build a media technology platform that communicates the way the world does. The design premise was simple - connect people to positive relationship and empowering resources and a productivity will grow.

In 2019 HeroBridge was launched as a white label subscription enterprise software product, available on Apple and Google stores, connecting mentors and mentees to each other, life readiness media resources, career technical education (CTE) and social enrichment programs for businesses, organizations and communities. It was an incredible success with its flagship client growing 100x service area and 1029% revenue growth in three years. Now in 2025, HeroBridge Media Technology serves businesses address Future of Work AI adoption challenges, brands who seek to create meaningful culture and communities, nonprofit mentor organizations, even faith communities seeking ways and means of deeper formation and communion.

Frank and Deborah live in Hollywood, Los Angeles. Their son (pictured) is a recent Loyola HS grad and college freshman who enjoys tennis, sailing, writing music and over COVID launched his own tech-for-good platform, Anavo.)

 
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Deborah Connelly, Co-Founder, CEO

Deborah is a graduate of William & Mary, where she received a department honorable mention for her thesis Technology: Key to a Better America. After law school, she became a policy lawyer and during her decade long tenure on Capitol Hill, was instrumental in passing and funding critical legislation that invested in education, labor, law, agriculture, technology and her signature initiative with the White House, bridging the DIGITAL DIVIDE.

As a Legislative Assistant and Of Counsel to three United States Senators, on both sides of the aisle and a senior L.A on Appropriations, Labor, Education and Judicial subcommittees. Deborah gained valuable insight into how to build innovative coalitions and develop stakeholder solutions. She also formed a vision for the future of work and education based on human relationship aided by technology.

As a lawyer, Deborah brings to Hero Bridge the executive know-how required to keep Hero Bridge a vibrant and successful organization. Her deep faith, leadership and vision of the future of work in America is the company’s north star.

Deborah is also a servant, highly involved as a Spiritual Services Minister at UCLA Ronald Reagan Hospital, a Lector Minister and frequently donates her time to relief services for the homeless and marginalized communities through St Vincent de Paul, Habitat for Humanity, Knights of Columbus and Homeboy Industries.

 
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Frank Connelly, Co-Founder CTO

Frank is a former corporate communications lawyer and expert at internal and external stakeholder communications. Early in his career, while in India, he determined oversea business could benefit from investment in mentorship programs that blended vocation and socio emotional support as a means achieving sustainable productivity and workforce development.

In 2009, with three engineers from India Institute of Technology (IIT) he developed a simple IOT SMS technology that provided 24/7 access to resource-building and economic support for rural farmers. HeroBridge was born from this project and has improved over the years as a human-centered digital media technology that now represents the human-centered future of work.

Over the next decade, Frank became a driver and thought-leader of transformational change with the aim of heathy and productive healthy business cultures. As a communicator, Frank perfected the craft of stakeholder communications (ie. “storytelling”) where he remains at the cutting edge Corporate Social Responsibility (CSR) programs and the partnerships. This includes working with Al Roker Entertainment and IMDb executive producer credits for award winning Social Impact Entertainment (SIE) to amplify these programs and partnerships. As a writer, speaker, moderator and advisor, Frank uses story and media as powerful change agents for HeroBridge as a company, and its clients.

Frank also sits on the Faith Coalition Board of Directors ( and swings a hammer for) Habitat for Humanity of Greater Los Angeles, focusing on fundraising; and is a Board of Directors Member for the Social Impact Entertainment Society, and is head of CSR for the Society.

Frank holds a Juris Doctor degree from Northern University, as well as two bachelors in Behavioral Psychology and Political Science from the University of Pittsburgh.

Meet the Team

Jose Roberto Pena
Media Director/Producer/Editor

New York - LA transplant, Jose is an all-in-one tool filmmaker. Brilliant director of photography who can script, shoot, direct, or co direct. When it’s a wrap his archival science and editing skills from rough to finish are unparalleled. Crazy about visual and sound quality. No wonder his work can be seen around the world including on Amazon’s biopic of Val Kilmer Val and Netflix’s This Is It documentary about Michael Jackson. He is HeroBridge’s head of production.

OUR TECH DREAM TEAM

We have an incredibly versatile team that spans the entire media and technology spectrum. It’s taken years to become a one-stop-shop for story inspiration-to-activation and real time predictive modelling for the communities we help our clients build on web, mobile, small and big screens. Below are the core heroes of HeroBridge

OUR ADVISOR PANEL

To do anything big takes partners. An African Proverb says ‘if you want to go fast, go alone - if you want to go far, go together. We’ve made such progress since 2018. It’s time to go far. Stay tuned for more details about our amazing advisors.